The world is witnessing rapid digital transformations, which has led business organizations to adopt the concept of digital transformation in order to improve their performance and raise their productivity. Digital transformation is a shift in the economical, managerial, accounting, financial, marketing, media and legal way of work organizations adopt. Such transformation imposes these organizations to exploit technological developments to support their competitiveness in global markets. Business organizations, regardless of their size, need to keep abreast of technological developments to ensure their sustainability and distinction.
Hence the idea of the International Conference of the Faculty of Economics and Administrative Sciences at Zarqa University/Jordan, and jointly with the Faculty of Business and Economics at Birzeit University/ Palestine, entitled "Business Organizations Trends in Light of Digital Economical, Legal and Media Transformations" as a forum for discussion, brainstorming, and exchange of views and experiences on issues related to Economical, Legal, and Media transformations and its consequences on business organizations in order to reach solutions and perceptions that are in line with these transformations.